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An Introduction to Marketing

What is marketing?Marketing is the process of communicating the value of a product or service to customers, for the purpose of selling it. It is a critical business function for attracting customers. Companies hire marketing...

Seller: David Bell Price: Free Purchases: 0 Likes: 0
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Keeping the Customer as the Center of Focus

IntroductionThe most important factor in a service related company’s success is how close it is to its customers. As all services are based on the need of the clients, consistent feedback is crucial. Even when the company size...

Seller: Sue Decker Price: Free Purchases: 0 Likes: 0
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An Introduction to Operations Management

?What is operations management?Operations management is an area of business management that deals with managing, designing and controlling the overall production process. It also focuses on redesigning business operations in the...

Seller: Christian Terwiesch Price: Free Purchases: 0 Likes: 0
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An Introduction to Organizational Analysis

?- Are you a creative thinker, interested in analyzing the dynamics of a business?- Do you want to work across a range of different business functions?- Are you planning to pursue advanced studies in management and...

Seller: Daniel McFarland Price: Free Purchases: 0 Likes: 0
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Doing Entrepreneurship the Steve Job’s Way

IntroductionSteve Jobs is a name that needs no introduction. He has been the driving force behind the success tech giant Apple has had over the years. Although not everyone can be as good as Steve Jobs, he is a true inspiration...

Seller: Adam Lashinsky Price: Free Purchases: 0 Likes: 1
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Key Elements for a Startup

IntroductionTo set up a startup company, there are some key elements that must be carefully considered. The presence of a suitable opportunity is the first matter that should be looked into. The product or service that you...

Seller: Marc Andreessen Price: Free Purchases: 0 Likes: 0
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Fundamentals of Personal Financial Planning – A guide for beginners

- Are you looking to educate yourself about fundamental financial planning tools and programs? - Do you want to acquire the basic knowledge of the principles of financial planning?- Do you want to...

Seller: University of California Irvine Price: Free Purchases: 0 Likes: 0
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Flexibility as the Key to Entrepreneurial Success

IntroductionTo be successful in the business world, entrepreneurs must be aware of the importance of showing flexibility. There is always room for improvement in the plans that have been laid down for the business. Listening to...

Seller: Vic Verma Price: Free Purchases: 0 Likes: 0
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Corporate Finance – The basics for new users

- Do you want to acquire the basic knowledge of the principles of corporate finance?- Do you want to understand the role finance plays in corporate policy?- Do you want to understand concepts associated with managing the fiscal...

Seller: Muzaffar ul Haq Hashmi Price: Free Purchases: 0 Likes: 0
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Learning from the Experience of Running a Startup

IntroductionStartups are never easy to run. For those who are doing it for the first time, there are always mistakes along the way from which they learn and move forward in their field of work. It is always a good idea to complete...

Seller: Jessica Mah Price: Free Purchases: 0 Likes: 0
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