Introduction

In a global economy, companies have their products available to consumers in all parts of the world. It is imperative that the mechanics of each market are properly understood and it is ensured that each market is dealt in the manner that best fits the local conditions. The same model cannot be applied to all markets as they have their own perimeters. It is also imperative that the products and services are designed considering the needs of specific groups that are targeted. If the occasion calls for it, customization of the product or service as per specific needs should be done to cater to a particular segment.

Why you should take this lecture?

This lecture will enlighten you on the various matters of importance related with product offerings in the global market. You will understand how to make necessary changes to what you offer so that you remain relevant in markets all over the world and do not suffer losses.

Who will benefit from this lecture?

Entrepreneurs and anyone that deals at the international scale or intends to do so in times to come should certainly listen to this lecture to understand that requirements of such business endeavors and to avoid mistakes that many businesses commit when they go global.

Table of Contents

- Tailoring products for different groups.
- The steps to take to be successful in a global economy.
- Know what goes around in the world to be more appealing to your international clientele.
- Importance of building a broad base as you moves forward.

Author Bio

Carol Bartz was the CEO and President of Autodesk, Inc. for 14 years before she stepped down and is currently the Executive Chairman of the Board. She has previously been associated with Digital Equipment Corporation and 3M Corporation. Bartz has an honors degree in computer science from the University of Wisconsin.