Introduction

In a global economy, it is important that the companies which provide people with their product and services internationally should be able to do so in a universal manner across the board. It is also very important to be able to work with the customers and know what they want. At the same time, it is crucial that organizations maintain their core values and do what is not only in their best interest but also the best interest of their clients.

Why you should take this lecture?

This lecture gives an important perspective on operating a company that works beyond the borders of a single country. It will enlighten you on how to offer consistent service and stick to the core values of your organization which is critical for any business establishment.

Who will benefit from this lecture?

It is a great talk for new entrepreneurs who can learn much about going global as a business establishment. Those already in the business and willing to take the next step by taking their products internationally will also find this lecture to be highly useful.

Table of Contents

- Working with the end users to understand their needs.
- Maintaining a strong relationship with the company’s core values.
- Best practices in a global market may not work all the time.
- The importance of experimentation.
- Working outside the main area of operations.
- Staying forward looking after achieving the top spot in the industry.  

Author Bio

Diego Piacentini has had a long association with Amazon.com where he currently is the Senior Vice President for the international retail. He was previously holding the same position in worldwide retail and International departments respectively. He was previously the Vice President and General Manager of Apple Europe. Mr. Piacentini holds a degree in economics from Bocconi University of Milan.