The perfect product! How not to fall for the fallacy Learn more

Folks who work with development of products and deal with the various stages of this process know exactly where I’m coming from. Managers fall in love with their perfect product, albeit they are not so perfect. Have you been in this situation yourself? You should know how not to fall in the trap that leads only downhill.
Being a part of various product development teams in the past, I have seen it all. Top notch managers get fired when they are unable to see passed their own preferences.
Mostly what happens is that managers try to “fit in the customer’s shoes” and try to come up with something new and original while helping the world and often miss the basics of the process. Spoiler alert! Not everyone is Steve Jobs and not everyone can make the world a better place, especially with a new breakfast burger or a better car service plan.
Whenever a manager going nuts with excitement and giving the “we have done it look” while pumping his or her fists in the air, it gives me the chills. The end result is generally one of the two. Either we have the new rock star product and promotions and bonuses or heads roll due to wasted time and money on a product that was nothing more than an oasis.
The product development is a complex process and much can go wrong. Often developers are not at home with what not to do and how to counter if something is going A-Wol. I have learnt it with experience, having my share of falls along the way and now am offering you a chance to make use of my learning. It is the best advice I can give you to not bite the dust by going after the oasis.

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