Introduction

It is important for an organization to have a state of mind that allows them to focus on the present and future. The ability to move over the success or lack of it in the past is imperative for a better future. It is the job of the organizations to create an environment and hierarchy that help people in performing better by default. It is also important that the rewards are provided to people and the only basis should not be performance alone. Such a situation will help the company in overpowering the competition.

Why you should take this lecture?

This lecture will guide you on various matters of importance that are related with the corporate world including the importance of continuously looking to the future and not living in the past and how encouraging employees can help in achieving a poll position in the industry.

Who will benefit from this lecture?

People related with any kind of business will greatly benefit from this talk as it touches some of the most important aspects which are often overlooked. It is an ideal piece especially for people related with the corporate sector.

Table of Contents

- Importance of innovation for larger companies.
- Reward should not be based on performance solely.
- Avoiding the psychology of quarter end numbers.
- The crucial role of product managers.
- Creating a clear cut differentiation between your offering and those by competition.
- Staying strong in face of stiff competition.

Author Bio

Geoffrey Moore is a venture partner at MDV and is also a well known author. He has written a number of books that are currently being taught in a number of top business schools in US. Geoffrey is also the founder of the Chasm Group. He holds a PhD in Literature from the University of Washington.