Developing Innovative Ideas for New Companies Learn more

- Do you want to know how you can identify and develop great ideas into great companies?
- Want to learn how to identify opportunities based on real customer needs?
- Are you seeking an expert’s assistance in developing solid business models and launching successful companies?
Take this free online course titled “Developing Innovative Ideas for New Companies: The 1st Step in Entrepreneurship” and find answers to all of the above mentioned questions.
Who can take this course?
This free online course has been divided into six parts, Entrepreneurial Perspective, Entrepreneurial Motivations and Behaviors, Industry Understanding, Customer Understanding, Business Modeling and Business Planning. It is a self-contained course that does not require any prior business knowledge. It has been designed in a way that students who are completely new to these terms and topics could also understand it. While this course has been designed for beginners, it also has something to offer to aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants.
What are the benefits of this course?
The primary objective of this online course is to assist aspiring entrepreneurs in converting innovative ideas into great companies. By taking this course you will get to learn how to discover new business opportunities and take the first step toward launching an innovative company from the scratch.
Table of Contents:
Topics that will be covered in this course are:
- What is entrepreneurship and who is an entrepreneur?
- Entrepreneurship, creativity, and innovation
- The world's most innovative companies
- Entrepreneurs and strategic decisions
- The opportunity analysis canvas
- Entrepreneurial mindset, motivations and behaviors
- Risk taking in entrepreneurial decision-making
- Risk, uncertainty and stakeholder involvement
- Industry Understanding
- Demand conditions, Industry lifecycle and Industry structure
- Competitive advantage
- Learning curve
- Macro changes that increase new venture opportunities
- Exploring and satisfying real market needs
- Strategic planning and positioning
- Opportunity identification
- The business model canvas
- Developing business models
- Finding partnerships and managing partnership risks
- Outsourcing
Author Bio:
This course has been prepared by Dr. James V. Green, who is the Director of Entrepreneurship Education at the Maryland Technology Enterprise Institute (Mtech). He is also responsible for designing and teaching undergraduate and graduate courses in entrepreneurship and technology commercialization.

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