There are many ways in which brands can be promoted. With traditional and social media available, the number of options is plenty and some experimentation is always welcome to promote a product.

At the same time, it is important that the employees of an organization are able to relate with the brand and take ownership. They should feel good not just at the sight of the clients but also feel a genuine appreciation for what they are promoting. If the employees are able to make a connection, they will certainly be more than useful in getting the word out.  

To help you in promoting the products through some useful strategies, I am posting this billboard free of cost. It contains a video that will ably guide you in the right direction and will help you in evolving a useful strategy to promote your brand and products. The main points discussed in the lecture are listed below.

- Planning a well thought out social media campaign to strike a chord with the audiences.
- Learning from the experiences of other brands that have completed campaigns with success in the recent past.
- Indulging employees to not just like the clients coming in but also develop a liking for the products so that they are more enthusiastic about them.
- Experimentation in the social media is never a bad idea. Trying it with different angles may actually help in getting a better response.  

Author Bio:

Jennifer Aaker is associated with the Graduate School of Business in Stanford University as a General Atlantic Professor of Marketing. Jennifer holds a PhD in Marketing (Major) and Psychology (Minor) from the Stanford University. She frequently writes in psychology journals and her work has been featured by some of the big names in the print media such as The Economist, The Washington Post and New York Times among others.