Lauren ProctorFemale

Data & Analytics

•  New York
•  

Marketing innovation strategist and freelance writer. I help companies increase revenues and exposure with engaging content and social media programming. in advancing their interactive new media marketing strategy, and was inspired to start Proctor + Hall while she was working with L2 Think Tank, Halogen Media Group, Sales Graphics, and The Hybrid Reality Institute. Lauren Proctor is a New York City based marketing innovation strategist and freelance writer whose startup, Proctor + Hall, helps companies increase revenues and visibility with engaging content and social media programming. At Proctor + Hall Lauren consults with a select roster of brands to advance their digital marketing strategy. Lauren’s approach to marketing takes into account brand strategy, consumer behavior, transmedia storytelling, behavioral psychology, and digital culture. She developed her own MA curriiculum in Marketing Innovation Strategy at New York University and received BA’s in English and Journalism after studying at both the University of Oxford and the University of Massachusetts at Amherst. When I'm not working in digital I'm usually DJing, riding my fixed gear, teaching myself to code, or checking out New York's latest new restaurant.