Introduction

The best way to move your company forward is to create a situation where every customer acts as a sales person for you. There is a need to resolve matters and ensure that the clients are happy with whatever product or services they receive. Being consistently coming up with newer ideas often works well. This also allows organizations to improve upon their previous offerings to their clients as per their wishes. Though it must be kept in mind that it is not possible to incorporate every feature desired by the clients in all the products.  

Why you should take this lecture?

This lecture has some important tips on how to keep the consumers as well as the employees engaged. It also sheds light on the manner in which the company should grow and move forward in a positive manner.

Who will benefit from this lecture?

Entrepreneurs and managers of startup companies should most certainly see this lecture and understand what they need to do in order to reach the top. It will also be useful for business owners who are struggling at the moment to gain any momentum.

Table of Contents

- The importance of solving problems quickly.
- Carefully selecting your choices for change from the sea of customer feedback.
- Importance of having an organizational culture.
- Knowing your limitations as a leader and moving on at the right time.
- Appreciating the employees with a careful approach.
- Understanding the nuances of venture capitalism.

Author Bio

Mari Baker is the CEO of PlayFirst. She was previously associated with Navigenics in the same capacity. She has also maintained associations with Kleiner Perkins Caufield & Byers, BabyCenter, LLC , Johnson & Johnson, Quicken and Intuit along with some other well known names. Mari is a Stanford graduate with degrees in sociology and economics.