Foundations of Business Strategy Learn more

What is Business is strategy?
A business strategy is a set of moves by means of which it sets out to achieve desired objectives. It can simply be described as a long-term business planning. Typically a business strategy covers a period of about 3-5 years, though it can be even longer. A business strategy focuses on major resource issues such as raising the finance to construct a new factory or plant or starting a new branch in another city or country. It can also be concerned with deciding on what new products should a business introduce to target large segments of population. A cut in prices to increase number of sales is also considered as part of business strategy, though it is a short term move.
Who should take this course?
Aspiring managers, entrepreneurs, social entrepreneurs, analysts, and consultants all may find this course really helpful since it will make them think strategically about leading businesses as well as organizations that they may be involved.
What are the benefits of this course?
This course focuses on exploring the underlying theory and models that provide the basis of a successful business strategy.  It will allow you to develop your ability to think strategically. Strategic analysis is vital for exploring the competitive context in which a business operates and for making rational recommendations for how a firm should position itself in a competitive market to maximize value creation. This course will provide you with different tools necessary for conducting a strategic analysis.
Table of Contents:
- Introduction to the concept of strategic analysis
- Impact of competitive markets on business success
- A Case Study of Google
- Impact of industry structures on competitive outcome
- Learn how to analyze industry forces
- A Case Study of Microbrew Industry
- Learn how to analyze firm capabilities
- How firm capabilities provide competitive advantage
- A Case Study of Apple
- Learn how to analyze competitive dynamics
- Interplay between businesses as industries evolve
- A Case Study of game player industry
- Determine how organizations best position themselves competitively to create value
- A Case Study of Piaggio
- Understand how businesses compete in multiple markets
- Analysis of firm scope
- A Case Study of Disney
Author Bio:
This course has been prepared by Professor Michael J. Lenox, who teaches at the University of Virginia's Darden School of Business where he coordinates and teaches the core MBA strategy course.

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