Introduction

The most important factor in a service related company’s success is how close it is to its customers. As all services are based on the need of the clients, consistent feedback is crucial. Even when the company size grows, the focus should remain on end users. Yahoo is an internet giant that realized that it was not connecting well as it grew larger and that was something they needed to change. Now Yahoo focuses a lot more on what the customer needs and wants from one of the world’ most used internet search engines. It is a useful example to look to and follow.

Why you should take this lecture?

The lecture will help you in understanding the importance of keeping in touch with the customer and how not to lose the focus when the size of the clientele gets too big. It also gives an interesting perspective on the modern day advertising techniques.

Who will benefit from this lecture?

This lecture is ideal for business personnel related with any fields since its offers a perspective that can be applied in just about all businesses. Entrepreneurs in the field of internet will get some very good tips as well as it directly related with their work.

Table of Contents

- The importance of having the customer as the center of all matters.
- Dealing with a larger audience.
- How to make use of the modern day advertising techniques.

Author Bio

Sue Decker is the President of Yahoo! Inc. She was previously associated with Yahoo! Advertiser and Publisher Group (APG) where she was the Executive Vice President and Chief Financial Officer for seven years. She currently is a member of board of directors at Berkshire Hathaway, Costco Wholesale and Intel Corporation. Sue also had a seat on the board for Pixar from 2004 to 2006 until it was acquired by Disney. She has an MBA from Harvard’s Business School.